The media impact has been constant in the last three years, from when the seed of ‘From My Feet to Your Mind’ was planted and which has finally grown into this Association. According to the General Media Research data it has been calculated that only in the selection of interventions that are illustrated in the following pages, the message has reached 15 million people. Now, in this new stage, journalist David Blay, founder of the Pasarela Communication agency, will work in the dissemination of our activities, aims, content and values, as he has already done in the past, with proven precision and effectiveness, with sportsmen David Casinos and Queralt Castellet, among others.
“Communication changes the lives of people. Suddenly, the invisible becomes visible and is able to reach the public that seeks to be informed about a particular cause and contribute to it. The figure of Javier Hernández is an example of this axiom: a person who, over time, has overcome all obstacles and what is more, has left a record of his achievements so that others could follow in his path and see disability as something with which to live their daily life. These circumstances have led companies and entities of all kinds to seek him to learn of his experiences, as well as leading the media to constantly spread the news of his achievements. Our work for this Association will be addressed to all of them, always with the intention of transforming those that do extraordinary things in their lives into focus points for a society that is increasingly in need of such benchmarks”, says Blay.