Fixation and volume at Paul Mitchell

The lower floor of Paul Mitchell’s premises, on the corner of Abtao and Granada streets in Madrid, was the place chosen for a two-day internal event of this international hair-beauty company. Half a hundred professionals working for the spanish branch of the brand, mostly a female audience, joined there to be delighted by the prestigious barber Vicenç Moreto, a real joy to watch and listen.

The event organisers made the choice to close their Sunday session with the energetic and motivational boost provided by ‘De los pies a la cabeza’. And there came our conference, a proposal that intends to match ends, fix some concepts and give volume to reflection, away from hairsprays and foams that leave you sporting outdated styles.

The loud ovation that closed our one-hour long visit to this salon really made our hair stand permanently.


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